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In Conversation With...

Terry O'Reilly

Canada’s most famous adman spills a career’s worth of marketing secrets, so anyone can compete with the best in their business.

Terry O’Reilly spent over three decades at the helm of an award‐winning advertising production company and over a decade exploring the art and science of marketing for radio listeners across Canada. During his many years in the business of selling products and ideas, O’Reilly was asked one question more than any other by fans and followers - if I can’t afford a big‐league advertising firm, how does my small business get noticed? In "This I Know", O'Reilly divulges a career’s worth of wisdom to answer this question – and many more.

Whether it’s a question of understanding the need for gentle taps or small gestures, or getting your head around the hard reality that great customer service is still the best marketing, "This I Know" is chock full of insight, storytelling and quick wit that have made O’Reilly one of Canada’s most trusted voice in the ad game.

Terry O’Reilly, who has won hundreds of international advertising awards, was the co‐founder of Pirate Radio and Television in Toronto and New York. He is in demand as a speaker and sought as a juror for international awards panels. Since 2005, he has appeared on CBC Radio as host of O’Reilly on Advertising, The Age of Persuasion and most recently Under the Influence, which is also carried in the United States on SiriusXM and WBEZ Chicago.

Presented by The Oakville Centre, Oakville Public Library, A Different Drummer Books and Lakeshore Securities

*Please note, the length of discussion may vary.